Of those 33 tracks, 14 performed “exceedingly well”, says Spotify, with Perez growing her daily Spotify listening base in the US and Mexico by 57%. It then ran this campaign for a period of three months.
Now, two major players in the DIY/independent artist sector have given their verdict on Discovery Mode… and, in contrast, it’s a ringing endorsement from both quarters.Ī case study shared via Spotify for Artists portrays the experience of Natalie Perez – an indie artist signed to Believe – working with Discovery Mode.īelieve says that in December it “turned on” Discovery Mode for 33 tracks by Perez, who has more than 600,000 monthly listeners on Spotify. And last month, the US-based Artists Rights Alliance straight up compared Discovery Mode to Payola.ĭiscovery Mode has even attracted the concern of the US House Judiciary Committee, which has asked Daniel Ek what “safeguards” Spotify is putting in place to ensure the tool doesn’t lead to “a race to the bottom where the only practical way to get recommended is to accept a reduced royalty”.
US indie label body A2IM meanwhile, has stated that Discovery Mode “brings into question the credibility of Spotify’s recommendation engine”. In March, while not specifically naming SPOT’s new feature, European Indie label body IMPALA called for an end to music streaming “payola”, slamming digital tools that offer rights-holders reduced royalties for “privileged treatment in algorithms or other features”. Not everyone is in love with this idea – especially, it seems, indie labels.
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